Development Agreement for Four Digital Displays at Santa Monica Place
Summary
SCH Number
2026010351
Public Agency
City of Santa Monica
Document Title
Development Agreement for Four Digital Displays at Santa Monica Place
Document Type
NOE - Notice of Exemption
Received
Posted
1/14/2026
Document Description
City Council adoption of an ordinance approving a development agreement (DA) for the installation and operation of four digital displays on the exterior facades of
the Santa Monica Place shopping center at (i) 4th St. & Colorado Ave. (1,000 sf); (ii) 4th St. & Broadway (1,000 sf);
(iii) 2nd St. & Broadway (1,000 sf); and (iv) 3rd St. & Broadway (650 sf). As approved, the four digital displays may
display static or animated content, including on and off-premises advertising. The DA also provides for community benefits for the City of Santa Monica.
Contact Information
Name
Rachel Kwok
Agency Name
City of Santa Monica
Job Title
Environmental Planner
Contact Types
Lead/Public Agency
Phone
Location
Cities
Santa Monica
Counties
Los Angeles
Regions
Citywide
Zip
90401
Parcel #
4291-026-026
Other Location Info
395 Santa Monica Place
Notice of Exemption
Exempt Status
Categorical Exemption
Type, Section or Code
14CCR Secs. 15301, 15303, 15311, 15332
Reasons for Exemption
The four approved displays constitute: (i) minor alternations to existing buildings with no increase in floor area or expansion of use (14 CCR 15301); (ii) minor accessory structures appurtenant to the existing shopping center (14 CCR 15303, 15311); and (iii) exempt in-fill development that is consistent with the City's general plan and zoning, is within City limits on a site no greater than 5 acres surrounded by urban uses that has no wildlife habitat value for protected species and is adequately served by all required utilities and public services and would not result in significant traffic, noise, air quality or water quality impacts (14CCR 15332).
County Clerk
Los Angeles
Attachments
Notice of Exemption
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