Goodwill Industries Signage (ENV-2025-3732-CE)
Summary
SCH Number
2025100820
Public Agency
City of Los Angeles
Document Title
Goodwill Industries Signage (ENV-2025-3732-CE)
Document Type
NOE - Notice of Exemption
Received
Posted
10/17/2025
Document Description
The proposed Project is the installation of three (3) illuminated wall signs including: Sign 1 consisting of logo and channel letters that read “Goodwill eCommerce” and total 127 square feet; Sign 2 consisting of logo and channel letters that read “Outlet Store” and total 73 square feet; and Sign 3 consisting of logo and channel letters that read “Goodwill Store” and total 77.4 square feet. The Project involves the reconfiguration of existing signage and the installation of new signage for a total sign area of 277.4 square feet but with the same number of signs (three signs).
• Sign 1 is an illuminated Identification sign consisting of logo and channel letters that read “Goodwill eCommerce”. The sign totals 127 square feet (72” x 254” or 6’ x 21.17’ = 127 square feet). The existing sign measures 72” x 254” or 6’ x 21.17’ = 127 square feet and includes logo, “Goodwill”, and “Store & Café”. The new portion measures 2.3’ x 16’ or 36 square feet and reads “eCommerce”, which will replace “Store & Café, also approximately 2.3’ x 16’ or 36 square feet.
• Sign 2 is an illuminated Identification sign consisting of logo and channel letters that read “Outlet Store”. Currently there is no signage at this location. The logo is new, and “Outlet Store” is existing and will be re-located from the existing Sign 3 location. The total new sign measures 73 square feet (36” x 292”) or 3’ x 24.33’ = 73 square feet).
• Sign 3 is an illuminated Identification sign consisting of logo, and channel letters that read ”Goodwill Store”. The existing logo shall remain but the words “Outlet Store” will be relocated to Sign 2. The sign totals 77.4 square feet (36” x 309.5” or 3’ x 25.79’ = 77.4 square feet). The new portion of the sign “Goodwill” measures 30” x 276” or 2.5’ x 23’ = 57.5 square feet, replacing “Outlet Store”, which measures 34.5” x 258.5” or 2.9’ x 21.54’ = 61.9 square feet.
The existing lot frontage is approximately 550 feet, which allows 1,100 square feet for each wall sign, based on the allowed 2 square feet for each one foot of lot frontage, per the Fletcher Square CDO regulations (Standard 26a: Wall Signs: (Q-Condition F-1), as total signage encompasses a maximum of 277.4 square feet of signage, the Project does not exceed that is allowed. As a minor on-site signage installation project to existing buildings, the Project qualifies for the Class 11 Categorical Exemption. The Project does not include any changes in floor area or in the existing building footprint.
The subject site is located at 3132, 3134, 3150, 3152, 3154, 3160, 3170, and 3178 West San Fernando Road. The subject property consists of two rectangular lots currently improved with a commercial building constructed in 1972, on a site that encompasses 425,972.8 square feet (or 9.78 acres). The subject site is zoned [Q]C2-1VL-CDO-RIO and is located within the River Implementation District (RIO) and the Fletcher Square South portion of the Fletcher Square Community Design Overlay (CDO). The property has a General Plan Land Use Designation of General Commercial corresponding to the C1, CR, C1.5, C2, C4 and P Zones, located within the Northeast Los Angeles Community Plan area. The frontage is along San Fernando Road, which includes adjacent properties designated for General Commercial and Limited Manufacturing land uses in the [Q]C2-1VL-CDO-RIO and [Q]MR1-1-CDO-RIO zones, respectively. The surrounding properties are developed with commercial, manufacturing and related developments. The proposed signage project does meet the definition of a Project per LAMC Section 13.17 of Chapter 1 "RIO" River Improvement Overlay District, therefore it is not subject to the requirements of the RIO Overlay.
Contact Information
Name
Eric Sanchez
Agency Name
DC Expediting Inc
Job Title
Representative
Contact Types
Parties Undertaking Project
Phone
Email
Name
Debbie Lawrence
Agency Name
City of Los Angeles, Department of City Planning
Job Title
City Planning Associate
Contact Types
Lead/Public Agency
Phone
Location
Cities
Los Angeles
Counties
Los Angeles
Regions
Southern California
Cross Streets
San Fernando Rd & Casitas Ave
Other Location Info
PROJECT LOCATION:
3132, 3134, 3150,3152, 3154,3160, 3170, and 3178 West San Fernando Road – Fletcher Drive and Casitas Avenue
Other Information
NAME OF APPLICANT / OWNER:
Arturo Montañez, Goodwill/ San Gabriel Valley Square, L.P.
Notice of Exemption
Exempt Status
Categorical Exemption
Type, Section or Code
CEQA Guidelines Section 15311 / Class 11
Reasons for Exemption
There are six (6) Exceptions which the City is required to consider before finding a project exempt under Class 15311: (a) Location; (b) Cumulative Impacts; (c) Significant Effect; (d) Scenic Highways; (e) Hazardous Waste Sites; and (f) Historical Resources.
As shown in the case file, the Project is consistent with the applicable Northeast Los Angeles Community Plan designation and policies and all applicable zoning designations and regulations. The subject site is wholly within the City of Los Angeles, on a site that is approximately 425,972.8 square feet (9.78 acres), according to ZIMAS. Lots adjacent to the subject site are developed with industrial and commercial uses in an urbanized area. The project site is previously disturbed and surrounded by development and therefore is not, and has no value as, a habitat for endangered, rare or threatened species. It is developed with an existing commercial building and surrounded by development, and therefore is not, and has no value as, a habitat for endangered, rare or threatened species. Regulatory Compliance Measures (RCMs), which require compliance with the City of Los Angeles Noise Ordinance; pollutant discharge, dewatering, stormwater mitigations; and Best Management Practices for stormwater runoff will apply if the project involves any construction. These RCMs will ensure the project will not have significant impacts on noise and water. Furthermore, the project does not exceed the threshold criteria established by LADOT for preparing a traffic study. The Project does not include any changes in floor area or in the existing building footprint. Therefore, the Project will not have any significant impacts to traffic. Interim thresholds were developed by DCP staff based on CalEEMod model runs relying on reasonable assumptions, consulting with AQMD staff, and surveying published air quality studies for which criteria air pollutants did not exceed the established SCAQMD construction and operational thresholds. Therefore, the Project meets the Criteria for a Class 11 Categorical Exemption.
The subject site is located within approximately 0.09635 kilometers of the Hollywood Fault Zone, and is within the Alquist-Priolo Fault zone. Per Section 91.7003 of the Building Code, RCMs, including, Aesthetics (RC-AE-3 Vandalism), RC-AE-4 (Signage), Noise (RC-NO-1 (Demolition, Grading, and Construction Activities)); and Public Utilities and Service Systems (RC-WS-2 (Green Building Code), RC-EN-1 (Green Building Code) in the City of Los Angeles regulate construction of projects and will reduce any potential impacts to less than significant. These RCMs have been historically proven to work to the satisfaction of the City Engineer to reduce any impacts from the specific environment the project is located. The Project involves signage only. Thus, the Project will not result in a significant impact based on its location, nor will there be any significant cumulative impacts.
There are no unusual circumstances which may lead to a significant effect on the environment. The only State Scenic Highway within the City of Los Angeles is the Topanga Canyon State Scenic Highway, State Route 27, which travels through a portion of Topanga State Park. The Topanga Canyon State Scenic Highway is approximately 33 miles west of the subject site. Therefore, the subject site will not create any impacts within a designated state scenic highway.
According to Envirostor, the State of California’s database of Hazardous Waste Sites, the subject site is not identified as a hazardous waste site. However, one facility was identified within 1,000 feet of the project as a hazardous waste facility (Nelson Name Plate Co, 3191 Casitas Avenue) but the case was closed by the Department of Toxic Substances Control (DTSC) in 1994. On July 13, 1994, the DTSC determined that Nelson was not a Treatment, Storage, and Disposal Facility (TSDF), which is a facility that handles hazardous waste by treating it, storing it, or disposing of it in an environmentally sound way. The 09/1998 Phase 1 Environmental Assessment states that Nelson is classified as a Hazardous Waste Generator and generates "non-RCRA hazardous waste.”1 Non-RCRA hazardous waste refers to a hazardous waste that is regulated by the state of California, and examples include oil, fluorescent lamps, and batteries.2
The project site has not been identified as a historic resource by local or state agencies, and the project site has not been determined to be eligible for listing in the National Register of Historic Places, California Register of Historical Resources, the Los Angeles Historic-Cultural Monuments Register, and/or any local register; and was not found to be a potential historic resource based on the City’s HistoricPlacesLA website or SurveyLA, the citywide survey of Los Angeles. Finally, the City does not choose to treat the site as a historic resource. Based on this, the project will not result in a substantial adverse change to the significance of a historic resource and this exception does not apply.
County Clerk
Los Angeles
Attachments
Notice of Exemption
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